The Ask: To celebrate 40 years since the founding of Marina Maher Communications, we were asked to look ahead to the next 40 years and create the ultimate rebrand.

The Idea: For an agency known for breaking boundaries and shattering ceilings, we reimagined every aspect of the brand—from the logo to tagline and brand messaging.

My Role: I was the lead writer on the MMC rebrand. I wrote the manifesto, brand values, positioning, messaging guidelines, tone of voice, brand color story, website and more.